ATM Machine

While business owners are aware of the benefits of adding an ATM machine to retail location - having used the service themselves when they needed cash fast for a purchase - many wonder how best to determine if this type of technology can benefit their company's bottom line. Research shows certain locations such as restaurants, convenience stores, bars and clubs can benefit the most from an ATM, as their clients often spend this money where they acquire it.

Before they buy an ATM machine, business owners can examine several factors to determine what type of ATM might benefit their plans for future growth and development.

Analyzing the competition
One indicator of whether a quality ATM machine from CGI Direct can enhance a business' income is foot traffic. While an ATM can bring in between $500 and $4,000 for owners each month, to achieve the high end of this range, owners need to ensure their customers will use the service. For example, if another business features an ATM inside their store, it may be advantageous to purchase an outdoor ATM. This way passersby will see this ATM first, and gravitate toward the store due to this attraction.

For business owners looking to increase revenue in their location, an ATM mini bank can also be beneficial. Adding this small, nondescript item to their stores, can help businesses retain their customers for longer and increase the number of transactions they process.

A small cap on the amount a customer is required to spend before using a debit or credit card can also increase the likelihood a consumer may use an ATM. If a client needs to order $10 worth of restaurant food or purchase $10 in convenience store items, this may increase the value of sales.

Cash-only businesses
Regardless of whether owners run an Arizona nightclub or mom-and-pop antique store in South Dakota, small businesses that accept only cash due to the fees on debit and credit transactions should consider investing in an ATM. This way, customers will be able to access cash fast so they can follow up on an impulse purchase. Translating this excitement into quick sales can help business owners who previously needed to turn interested clientele away.

Some owners of cash-only businesses may be hesitant to make the investment due to the technology needed to run an ATM machine. Most ATMs run on Windows software and need to be plugged in and connected to processing networks, which can take time and money to set up. But, by using an experienced reseller such as CGI Direct, owners can also ensure they get the tech support they need so that their investment is up and running no matter when the business is open.

The price factor
Since changes to regulations in the mid-1990s, the cost of owning and maintaining an ATM machine has been reduced, allowing small business owners to capitalize on this source of revenue. While high-end ATM machines can still cost upwards of $20,000, owners who need to stick to a budget in this economy should choose CGI Direct for an affordable alternative.

With models that cost as little as $1,800, CGI Direct can help interested owners find the right type of equipment for their needs. In addition, the service can help owners who decide to purchase ATMs reduce other expenses that come with ATM ownership such as instillation, sign advertising and online ATM reporting, as all these services come to customers free of charge. These added services come regardless of whether owners choose to purchase a Triton ATM or Hantel ATM (formerly Tranax) for their premises.